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Privacy Policy

Our Privacy Policy aims to help you to understand what information we might collect about you and how we use it.

Krystal Clear Accounting understands that your privacy is important to you and that you care about how it is used and shared online. We respect and value the privacy of everyone who visits our site, and therefore (Subject to the limited exceptions in section five below), do not collect information about you unless you contact us (In which case, see section four below).  Any information we do collect will only be used in ways that are useful to you and in a manner consistent with your rights and our obligations under the data protection laws.

Please read this privacy policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our site. If you do not accept and agree with this Privacy Policy, you must stop using our site immediately.

Krystal Clear Accounting is the data controller of your personal data. We process personal data for a variety of reasons, with each means of collection, lawful basis of processing, use, disclosure, and retention periods set out on a situational basis.  We will only use your personal information lawfully in accordance with the General Data Protection Regulations 2018 (‘GDPR’)

1)  Definitions and interpretation

In this policy the following terms shall have the following meanings:


Means collectively all information that you submit to Krystal Clear Accounting via the website. This definition shall, where applicable,  incorporate the definitions provided in the Data Protection Act 1998:

“Krystal Clear Accounting ”   

Means Kim Marlor Associates limited, and any trading name, styles such as Krystal Clear Accounting or KMA Accountancy of Progress House, 17 Cecil Road, Hale, Altrincham, WA15 9NZ.


Means any third party that accesses the Website and is not employed by Krystal Clear Accounting and acting in the course of their employment: and


Means the website that you are currently using ( and any sub-domains of this site (e.g. subdomain.) unless expressly excluded by their own terms and conditions.

2) Information About Us

2.1 Our site, is owned and operated by Kim Marlor Associates Ltd trading as Krystal Clear Accounting, a limited company registered in England under 06771766, whose registered office is Ground floor, Westgate House, 44 Hale Road, Hale, Altrincham, Cheshire, WA14 2EX and whose main trading address is this.  Our VAT number is 943 6548 95

2.2 We are regulated by The Chartered Institute of Management Accountants.

3 Scope – What does this policy cover?

This privacy policy applies only to your use of Our site. It does not extend to any websites that are linked to from Our site (whether we provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites. And we advise you to check the privacy policies of any such websites before providing any data to them.

4 Data Collected

4.1 Subject to section 4.3. Our site does not collect any data from you unless you contact us via an email link, which is included on our site. We collect anonymous data from our cookies.  This means we can see number of users, page views and visits within a selected timeframe, but we cannot link this information back to you as an individual.

4.2 From emails we may collect your name, your email address, and other information which you choose to give us.

4.3. Our site may collect the following (non-personal)data.

4.3.1. Your IP address:

4.4 When you sign up to receive content or downloads from us you are actively opting in to receiving marketing communications from us.  You can unsubscribe or opt-out from our emails at any time.  Every email we send will have an ‘unsubscribe’ link in it.

4.5 If you download any of our free content or buy anything from us we securely store personal data such as name, address and contact details (if given).  We may also share this information with our third-party delivery partners so that we can get goods delivered to you as appropriate.  We only share your financial data with our trusted third-party payment provider when it is required to fulfill your order.  We use GoCardless to process your direct debit payments.  More information on how GoCardless processes your personal data and your data protection rights, including your right to object, is available at

4.6 We may ask you to complete surveys from time to time that we use for research purposes, although you do not have to respond to them:

4.7 We may collect and process data about you from information that is provided by you filling in forms on our website or at exhibitions/events, say.  This includes information provided when registering on areas of our website, subscribing to our services, posting material, or requesting further info.  We may also keep details of your visits to our website and emails received including but not limited to, traffic data, location data, weblogs and other communication data.

5 How do we use your data?

5.1 All personal data is stored securely in accordance with the principles of the Data Protection Act 1998. For more information on security see section 6, below.

5.2 As noted above. We do not generally collect any data.  Where we do (If you email us, for example or fill in a lead capture form), we may use your data as follows:

 5.2.1 Responding to communications from you:

 5.2.2, Marketing to you or sharing information directly with you, that we believe will help you in the management of your business.

  1. How and where do we store your data?

6.1. We only keep your data for as long as we need it in order to use as described above in section 5, and/or for as long as we have your permission to keep it.

6.2, some or all of your data may be stored or transferred outside the European Economic Area (“The EEA”), (the EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).   You are deemed to accept and agree to this by using Our site and submitting information to us. If we do store or transfer data outside the EEA (this may be the case, for example, if Our email server is located in a country outside the EEA), we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the Data Protection Act 1998.

6.3. Data security is of great importance to us and to protect your data, we have taken suitable measures to safeguard and secure any data we hold about you (even if it is only your email address).

6.4 Steps we take to secure and protect your data include:

6.4.1 Implementing generally accepted standards of technology and operational security in order to protect personally identifiable data information from loss, misuse, alteration, or destruction.  Only authorized Krystal Clear personnel are provided access to personally identifiable information. These employees have agreed to ensure the confidentiality of this information.

6.5, Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.

6.6 We collect data in a couple of ways we collect your information.  It does depend on how you use our site.  If you directly give us our data, this may be when you sign up to receive a download or receive something from us, sign up to one of our occasional competitions.  This is called “Directly Provided data”.  The other way we receive your data is when our system collects data s you use our website.  This is called “System collected Data”.

When you visit our website certain information gets automatically created, like for example Cookies:

Cookies- When you visit our site a small text file called a ‘cookie’ is downloaded onto your PC.  The next time you visit our site, your computer will check to see if it has a relevant cookie and sends the information contained in that cookie back to the site.  This lets us know if you are a new or returning visitor.

Devices- The type of device you are using to access our site will also be recorded, whether it is desktop or mobile for example.  This falls under “Anonymous Information” as we cant trace this information back to you as an individual.

You can refuse to accept all or some cookies by modifying your settings within your browser  or you can delete all cookies on your browser– for help on how to do this visit

7 Why do we collect this information?

We process personal information for certain legitimate business purposes, which include some of the following:

  • To help you by sharing techniques, strategies and insights aimed at helping you to grow and improve your business and/or to become more successful.
  • To update our records and generally maintain your account with us.
  • To carry out our obligations arising from a contract entered into between you and us.
  • To notify you about any changes to our products and services.
  • To identify and prevent fraud.
  • To comply with our Anti Money laundering requirements.
  • To identify and prevent fraud.
  • To better understand how our prospects and clients interact with our websites
  • To communicate with you about our products and services and any offers we believe may be helpful to you and your business.
  • To determine how effective our marketing campaigns are.
  • To enhance and improve our services/communications for the benefit of you and our customers.

When contacting you for the above purposes for marketing or customer relations we will contact you via phone, post and email or other electronic means unless you tell us otherwise.

None of your personal data will ever be passed to any third parties or shared with companies or people outside Kim Marlor Associates Ltd and our associated businesses.

8 How Can You Access Your Data?

You have the legal right to ask for a copy of any of the personal data held by Us( Where such data is held) on payment of a small fee, which will not exceed £100. Please contact Us for more details at, or using the contact details below in section 8.

9 Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law.  Any changes will be immediately posted on Our site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations.  We recommend that you check this page regularly to keep 

If you believe the data up to date.

10 Right to rectifications & erasure, restrict processing lodge a complaint with a supervisory authority we hold for you is incorrect or you wish us to nolonger have that information, you can request a rectification or use your right to be forgotten, whereby we will remove your information.  Just email us at

You can restrict information we gather about you by either opting out of cookies, or unsubscribing from our mailing list.  However please note, opting out or blocking cookies may not mean that you’ll stop seeing any paid adverts from us, but they will be less specific to you and your interests.

As a data subject, you do have the right to lodge a complaint with the supervisory body if you consider that the processing of personal data relating to you infringes the GDPR.  The supervisory body will inform you of the progress or outcome of that complaint.

Under GDPR you do have the right to request from us what information we hold about you on our system.  If requested, this will be provided within 21 days.

11 Phone calls

To help us maintain a high level of customer service when you call our offices your call may be monitored and recorded.

12 Contacting Us

If you have any questions about Our site or this Privacy Policy, please contact us via email at,  or, by telephone on 0161 929 4763 or by post at Krystal Clear Accounting.  Ground floor, Westgate House, 44 Hale Road, Hale, Altrincham, Cheshire, WA14 2EX. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you (as under section 4, above).

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