How one simple idea created £15,000 a year more profit “out of thin air”
There’s a particular kind of frustration I see time and again in growing businesses.
The sales are good and yet the profit and bank balance somehow never quite reflects the effort being put in.
The owner is left wondering why all this hard work isn’t translating into more profit and a better bank balance.
This was exactly where one sales and marketing agency found themselves earlier this year.
The business was turning over around £500k by running campaigns (lasting typically between 3 to 6 months) which delivered great results for clients.
All seemed fine – although there was a sense that the monthly profit should be higher.
When we sat down and talked through how the service was delivered and priced, one detail stood out almost immediately...
Before any campaign could begin, a full day was spent creating the campaign itself. Strategy, planning, prep, alignment – all the thinking that made the results possible. It was valuable, specialist work. And yet, it was being given away for free.
In the owner’s words, it was “just part of onboarding”.
The Plan (and it really was this simple)
We didn’t overhaul the business model or reinvent the service. Instead, we focused on one overlooked area that already existed.
The steps were straightforward:
Step 1: Identify hidden value
We mapped out everything done in the onboarding process before delivery began and asked a simple question: would a client miss this if it didn’t happen?
Step 2: Separate it from the core service
Campaign creation became its own clearly defined step, not something quietly absorbed in the background.
Step 3: Name it and price it
Giving it a name instantly made it tangible. Pricing it, £149–£749 depending on client size, positioned it as professional, not optional.
Step 4: Communicate it confidently
No over-explaining, no apologies – just a clear explanation of what it was and why it mattered.
That was it.
The Results – Extra Profit ‘out of thin air’
Within five months, this single change generated an extra £6,200 in pure profit.
That means the business is set to add around £15,000 a year straight to the bottom line – money that simply didn’t exist before.
Key Takeaway
Most businesses don’t have a revenue problem. They have a clarity problem.
Hidden inside virtually every business are opportunities like this – changes that don’t increase workload but dramatically improve profit and cash flow.
So, if you’d like to increase your profit, now is a good time to look at your numbers differently.
If you feel like there’s untapped potential in your business then you’re probably right...
If you want to use numbers to find out where your profit is hiding in your business and unlock it, then let’s have a conversation.
To get in touch you can drop us an email to [email protected] or call one of the team on 0161 410 0020.
Disclaimer
You must take professional advice before making any decisions based on the information that you have learnt here. While every effort has been made, to make sure it is accurate it cannot be precisely tailored to your personal circumstances. This article is for general information only and no action should be taken, or refrained from, as a result of this information. Professional advice should be taken based on specific circumstances in each individual case. Whilst we endeavor to ensure that the information contained in the article is correct, no liability will be accepted by Krystal Clear Accounting which is a trading name of Kim Marlor Associates Ltd or damages of any kind arising from the contents of this communication, or for any action, inaction or decision taken as a result of using any such information.
